How to Serve

Understanding how to serve customers well is a major factor in the success of corporations: and service has a big role outside work too. It’s one of the many ways in which there’s an overlap between getting better in business and getting better at life in general. Service means helping others to thrive. It’s a goal that’s been around longer than humanity.

We’re all keen on being served well. But getting good at serving is tricky. It’s a problem that deserves a great deal of sympathy. We’re one of the first generations in history to be grappling with the delivery of effective service on a mass scale. There are so many ways service can go wrong.

One: The fear that it’s humiliating to serve

For centuries, the idea of service was focused on one particular kind of job: being a servant... 

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